Anyway, your bonus list ($209 value) of 7 resources includes (for immediate download):
This is a companion resource to our section in the eGuide on the CRITICAL INFORMATION and necessary order of that information, on an effective sales flyer. These are actual flyers we use. While these are nothing fancy, they are primarily to illustrate the points about what you need to convert store buyers into customers.
Some basic template ideas, for how and where to place photos, terms, descriptions, etc on a well designed sales flyers. Since these are in MS Word, they might work for your first outing or two... but you will want to upgrade to a REAL graphics program ASAP. We use MS Publisher, which is very functional, and offers all the bells and whistles you will need (and easy to learn)... but those of you with an artistic bent may want to use something more sophisticated, or hire a graphic artist who can help you out. We like to design our own materials, so we can make changes on the fly. For example, when we up prices, change terms or quantities, or add or remove products from our lines. (Or in my case as a rep, when one of my clients does even one of these changes.)
Again, to complement our discussion in the eGuide on what the difference is between a packing slip and an invoice, how to use each, what information to include (and NOT include), and how these two critical bookkeeping and logistics forms are connected, both at your end, and the customer's end.
Since virtually ALL business to business (B2B) industries operate on "Net" terms, which
require providing credit to customers, it behooves you to protect yourself. Just fill in
your own business name and contact info, and you can then immediately exhibit credibility to a retailer. They
expect you to fill out an application, and all good producers will
require one. This basic form, which we've found works very well in our business, illustrates the
information you should have on file in case of default, or failure to pay, by one of your customers. PS As
you grow, a certain percentage will go out of business every year. Sometimes your "receivable" (their
"payable") will go with them... part of the cost of doing business. This form protects you in two ways:
This is an editable version of the Sample Trade Credit Application from above, available to you in MS Word... very handy when you are starting out, and may be all you ever need. Certainly, you should run it by your legal counsel, but handing him or her this to start with, instead of paying them $200 an hour from scratch, will save you time and legal fees.
Malcolm and I offer strong opinions about consignment in our eGuide. However, you may choose to start this way, or maintain consignment relationships over a long period. Or use our suggestions in the eGuide for the rare occasions when you SHOULD consign. Regardless of your reasons for consigning merchandise, this form will help protect you. After all, you are leaving your beloved inventory in the hands of someone with NO INVESTMENT in your products (and without a written agreement... NO LIABILITY!!!) PS You should also have them fill out a trade credit application... just in case. This consignment form makes it easy to add contact info for both parties, sign and date. You WILL sleep better at night. And again, we suggest you run this past your legal counsel, and again, this will save you money over paying them $200 an hour to write from scratch.
Do you know the difference between a retail and a wholesale website? And why having a fully functional WHOLESALE ONLY website is much to your advantage?
Malcolm and I wrote another very informative 27-page ebook (which we could easily sell separately) on the topic of "wholesale" web sites. The reason? The tactics and technology of a site used to sell wholeale to retailers are different than for a standard ecommerce site selling to consumers.
With this additional bonus resource youmay start leveraging key opportunities to expand beyond your direct selling efforts into the ONLINE environment. When you are ready to sell wholesale with a website, this will get you started! Increasingly, gift shop owners prefer to order online, without playing phone tag, or wading through your note taking over the phone.
Things you will learn:
Well, now I suppose it's "last call", or time for me to ante up, and tell you what we are asking for this wealth of practical information!
I could easily sell the COMPLETE E-GUIDE for Selling to Gift Shops (and Other Indendent Retailers) for $197 (even without the bonus materials). There is nothing else like it on the market! And the information is exhaustive.
The seven bonuses are valued at $209 collectively. And at least two of them will save you AT LEAST $200 at the lawyers office. The total package, if you could even get all this information individually or together, ANYWHERE else, is worth $406.
Of course, you know I'm going to make you a deal! After all, I AM in sales (and I hope you will use my information and these tactics to become WILDLY successful selling your own wonderful products to retail stores!).
I ask only a conservative $67 for
this entire package of information!
READ the Complete E-Guide. Put the information to work in your business, and if you do not land a sale to a retailer within 90 days, ask for your money back, and I will CHEERFULLY refund your full purchase price. AND YOU MAY KEEP THE BONUS MATERIALS as my personal 'thank you' for just trying out the information.
And available for immediate download... well actually, you get an email that directs you to the download page.
PS You do NOT need to be a member of PayPal to purchase
If I help you make just ONE MEDIOCRE SALE to a gift shop or other retail store, this blueprint will MORE THAN pay for itself ... and you will do MUCH better than that - I personally guarantee it!
If I can create a successful, long-term lifestyle business in a rural state like Idaho, while working from home, near a small town (Orofino, Idaho - population 3000), you can make this information work for your business too, regardless of where you live!
Your copy of the Complete E-Guide, plus ALL SEVEN BONUSES are available for IMMEDIATE DOWNLOAD, by clicking below, and following the directions.
PS We also have two GREAT additional resources for sale, PLUS a Selling to Retailers Mastermind membership in a "closed" Facebook group.
Below are the links to the sales websites for these resources... but before you buy any of them (hint, hint), if you buy the Complete eGuide, you will shortly get an offer to buy ANY or ALL of these at a discount. YOU CAN SAVE UP TO AN ADDITIONAL $27 on these other resources, by buying the eGuide NOW! A followup email will describe the savings in more detail.
Or check out our Special 'SuperSaver' eGuide Packages on all of the above products:
Regardless, I hope to help as many of you as possible achieve success in your wholesaling efforts. As my repping career winds down, I need some "atta girls" to keep me warm and fuzzy (although Malcolm does a pretty good job too!).
(Note that after purchase, your upcoming monthly credit card statement will show PayPal "Niche Innovation" as the source of your purchase... this is the business name on our PayPal merchant account!) NOTE: You do NOT need to be a member of PayPal to get your copy... and we take all four of the major credit cards:
ONE MORE SHOT to GET YOUR OWN
"I created my first product, and had no idea what to do with it. Sandy’s blog and e-books helped me step-by-step through the whole process to getting them on the shelves! I used her price structure, web advice, and when it came to my first trade show… her e-book became a bible."
"Following the one of her many tips, we dressed as Angels and included our trade show booth number on the back of our wings. We were a great success, and now people take photos of us at the shows!"
"Sandy Dell is a Gift From Heaven!"
"If you are just starting out, Sandy’s books are invaluable!"
"She seems to have the right approach to selling products to potential customers without pressuring them. Her goal is to succeed!"
"I am pleased to recommend, wholeheartedly, Sandy's skills in marketing to anyone."
Harry Menser, Co-Owner
Jason Gallion, Author
"Thanks for the best $47 dollars spent to date! I bought my wholesale business 2 years ago and lacked most of the information you provide here."
"I am getting ready for my first show this weekend: the San Francisco Gift Show. Wish I had found your site months ago. I am more confident about the show now because I am really looking for good reps and now have a good base for questions to ask them."
"That is just the start of the benefits I have gotten from your site. I could go on but have to do a bunch of last minute things for the show."
"We've used the services of Sandy Dell for eight years, as a sales rep for our cards, books, shirts, and gift items. She calls on wholesale accounts throughout Idaho on our behalf, placing our products with new accounts, and restocking existing customers. She's persuaded many existing accounts to expand the number of our items they carry."
"We've found her to be enthusiastic, diligent, and detail-oriented. Idaho is a tough territory to work, because of the distances involved, challenging terrain, and small population. But Sandy's improved our business in the state greatly, finding good accounts where there are few stores of any kind, and building customer loyalty through regular, dependable service."
"She's also proven adaptable to changing and difficult conditions. For example, she makes proposals for orders when the buyer isn't available, then follows up later to get the order. Most reps have not been willing to do that, preferring to pass up the order if a buyer is not present on-site."
"Her hard work and energy have helped build new wholeale business, and enabled us to keep business we'd otherwise lost. We sincerely recommend her!"
Paul Stanton, President
"Thank you so much Sandy for this comprehensive set of information!"
Excerpts of a letter
"Occasionally I would use Google to try to find some information, but I could never find anything at all. Finally, I Googled the right thing and found your site."
provide more information on the subject than I had ever hoped to find. Thank you!"
"Sandy is very detail oriented, and watches her clients' bottom line. She
Donya M. Schweizer
a call today from 'Heinz Corporation' ordering for their gift stores...so your information has been put to
good use so far. Thank you very much."
"Great materials, a lot of good info there!"
"My friend and I are starting a new business manufacturing and selling a health care product after decades as an architect and financial analyst."
"We have a great product, and great business experience but absolutely NO knowledge about selling our product to gift shops - or even how to price them. I panicked in the middle of the night, googled and found your site."
"As a beginner, your information was invaluable. It was extremely practical and took me step by step through the process."
"On the one hand I'm now overwhelmed by the scope of knowledge one needs to start a successful product sales business...on the other hand, now I understand the key decisions I need to make to turn this dream into reality."
"Thank you for sharing your experience! I'm old enough to know how valuable it is to learn from your mistakes instead of making the same ones myself."
Stewart, AIA, EDAC
"I just downloaded the books and bonus materials, read the tables of contents and skimmed thru the books. This may be the best money we have spent in growing our business."
"I am up to the section where you describe making sales calls. So far the materials have been very affirming on pricing, and encouraging on many other issues."
"We are ready to move from craft shows to wholesale but have struggled with finding a mentor or even just a knowledgeable person who can point us in the right direction."
"A lot of
what I see in your materials speak directly to the questions that we have. I am looking forward
to studying them further."
I’ve been following and enjoying your great work and story for some time now! The excellent publications I have purchased from you and Malcolm have been read and reread; they are an excellent source of information and inspiration."
Stephanie Migani Martin
especially helpful to me were the 800#, the mailing info, and the invoice/packing slip samples. Your info was so
well thought out and I am sure it will help many entrepreneurs entering wholesale."
"Thanks again! You
and Malcolm have a great day!"
"Wish I had known about your ebook when I was first starting out. Would have saved me a lot of headache :) But there are quite a few passages that have been very helpful even at this stage in my company."
Thank you for providing such great information at an affordable price -- I've only finished the introduction but feel I've gotten my money's worth already.
Judy "JJ" Jacobs